Leading International Festivals Signed ‘Green Deal Circular Festivals’ at ADE Green 2019

Today, the Dutch Minister of Environment Stientje van Veldhoven launched the Green Deal ‘Circular Festivals’ during ADE Green. The Green Deal is an initiative of the Dutch Ministry of Infrastructure and Water Management and Green Events International. The participating festivals collectively committed to sharing knowledge and developing circular solutions for the international event industry.

The participating festivals are Amsterdam Open Air, Best Kept Secret, Boardmasters, Body & Soul, Boomtown, Down the Rabbit Hole, DGTL, Eurosonic-Noorderslag, Into the Great Wide Open, Lollapalooza Berlin, Lowlands, Mañana Mañana, Milkshake, North Sea Jazz, Roskilde, Shambala, Vierdaagse Feesten, We Love Green and Zwarte Cross.

Circular in 2025
The festival organizers collectively want to set the standard for sustainability in the event industry. They strive for circularity in 2025, by developing solutions that can be put into practice by other festivals worldwide. The Green Deal is unique; it is the first time that this many international leaders are joining forces for such a cause.

Today, the Dutch Minister of Environment Stientje van Veldhoven stated:
“ We have to stop wasting our resources and focus on circularity. We must reuse materials and turn them into new products. For our planet, for a healthy future. Circularity is our way forward! So, let’s coordinate our efforts, share what we learn and make a difference together.” Paul Schurink of Green Events International adds: “Collaboration is the key to the urgently needed change in how we deal with energy, water, food, mobility, plastic and other materials. And with a combined number of over three million festival visitors we can make an enormous impact.”

ADE Green
The decor for the kick-off was ADE Green; the sub conference of Amsterdam Dance Event. ADE Green started seven years ago with a small group of international pioneers. Meanwhile ADE Green has grown into the conference where the international industry yearly comes together, to inspire and develop new initiatives regarding sustainability, social change and innovation.

Green Events International
Green Events International is the go-to platform for making the event industry more sustainable. They do so, by advising companies, NGOs and governments on accelerating ecological and social change. In addition, Green Events International is co-initiator of ADE Green, Plastic Promise and the earlier Dutch Green Deal Waste-Free Festivals. For more information: greeneventsinternational.com

ADE Green
With more than 800 festivals and 23 million visitors a year, the Dutch event industry alone is an important sector for the economy. Sustainability, innovation and social change are becoming increasingly important. ADE Green is taking the lead in this, with a conference during Amsterdam Dance Event devoted to these themes. For the seventh year in a row, ADE Green connects leading thinkers and innovators from the international music and events industry to share knowledge and experience through panels, workshops and debates.

ADE Green is initiated by ADE Green and Green Events International. This year’s partners are: The Ministry of Infrastructure and Water Management, Nachtlab Agency, Rabobank, Timberland, Sublime and Airqon. Ambassadors are: Amsterdam Open Air, Awakenings, Q-Dance, ID&T, B2S, Resident Advisor, A Greener Festival, Powerful Thinking, Dutch Cups, Innofest, Julie’s Bicycle, DEPA, City of Amsterdam, VVEM, Bevrijdingsfestivals and Plastic Promise.

Amsterdam Dance Event
Amsterdam Dance Event (ADE) is the most important business platform for electronic music and world’s biggest club festival. For the five days of the event, Amsterdam becomes the centre of the global electronic music scene and a hotbed for cultural and technological innovation. The Amsterdam Dance Event is organised by Stichting Amsterdam Dance Event. Founding partner: Buma. Main partners: Heineken 0.0 | Desperados