Exclusive Interview with Robert Thorn III
Founder of Nimbus Universal RecordsBy Michael Beas
Nimbus Universal Records, founded by Robert Thorn III, is a record label and creative entertainment company invested in music, film and technology whose focus is to provide innovative and engaging connections between brands, products, and consumers. Their experience in artist management, marketing, branding, touring and technology has aggressively built a solid foundation for creative talent in the world of dance music.
Some of their current artist and affiliate artists are Dj Luke Nasty (Othaz Records/Empire), 99 percent (APG/Atlantic Records), We are Toonz (VPP), O Lyfe (Trinity/300 Ent), RTG (Kemosabe/Sony) and Stranger Candy (Nimbus Universal Records).
Raver Mag: Early on in your career you had the opportunity to tour and work with some of the biggest names in the music world, including Mariah Carey and LL Cool J. Do you feel that those experiences helped shape your career into what it is today?
Robert Thorn III: I am grateful for all of the good fortune I have had in the music business. From an early age, my mother (Wanda Robinson Caton) put me in the entertainment business. I started off as a young international child actor/model and that was not at all common or easy. The majority of American creative professionals build up their careers from a local market and then they expand to other regions. In my case, I started my career internationally from Japan.
While in high school, I was able to capitalize on the entertainment booking aspect of this business by working for MWR under Adam Parker as a runner and stagehand. Eventually, I became an entertainment broker. Just imagine being sixteen years old closing 10k deals with the American Military’s Entertainment Division. I knew this was my calling from age three and later this was confirmed by the 1996 Mariah Carey Day Dream Tour at the Tokyo Dome. This tour helped shape and mold not only my methodology of how to move in this business, but it became my go to standard of touring and music industry ethics overall.
Signing my first Sony deal while I was still in high school in an Eastern country and touring with a rhythm and blues icon gave me what a college degree could never provide, a firsthand look backstage. Not only was I able to perform with an icon, but I was also around industry professionals from Tommy Mottola to then bass and keyboard player American Idol judge Randy Jackson.
Raver Mag: You studied music in England. That influenced you and helped shape your career path that ultimately led to the establishment Nimbus Universal Records. Share with us a little about how the European music vibe influenced your love for dance music. Was there a certain artist that made you take a step back and say; ‘Wow, this is what I want to do with my life?’
Robert Thorn III: While in Europe, I was influenced by different genres of EDM in the region. I learned to appreciate the diversity of music and found my root interest in many different EDM genres. Some artists that I affiliated with that inspired me to establish an open genre EDM label were DJ Goldie and MC Mets and MC Tricks while in Manchester. Other artists were Carl Cox, Afrika Bambaataa, and Freedom Williams.
Raver Mag: Within the Nimbus Universal Record family you have some of the top artists creating the best music on the electronic dance music circuit today. Artists that come to mind are Cali The Kidd of Midnite Panda and Stranger Candy. Tell us more about them and who else are you working with. Any hot projects that you have in the works for the rest of 2016 and into the next year?
Robert Thorn III: Great things are on the horizon! We intend to highlight Cali The Kidd of Midnite Panda features with artists such as the Atlanta-based rappers Migos and Flosstradamus. With Stranger Candy, we have been focused on developing their individual brands; for Alex Gresham we had him featured on MTV’s Catfish and Andrew Levine – he also had a guest appearance on The David Show, a popular show filmed and airing in Korea. We anticipate releasing new singles with music videos in the first quarter.
[caption id="attachment_5174" align="aligncenter" width="768"] RaverMag_OctoberEdition_RobertThornIII[/caption]
[caption id="attachment_5173" align="aligncenter" width="768"] RaverMag_OctoberEdition_RobertThornIII[/caption]
Follow Nimbus Universal Record via FaceBook