Akinori Ogata, a racer in the hugely popular NASCAR Series motorsport racing series in the United States, has joined forces with avex’s Eurobeat brand HI-BPM STUDIO (SUPER EUROBEAT) for an exciting new collaboration. The result is ‘RED ZONE’, a brand-new signature song produced by SUPER EUROBEAT especially for Ogata, released today, February 16.
The Hi-NRG music genre exploded out of mainland Europe in the 1980s, based largely around a thriving production scene in Italy in the latter half of the decade. The SUPER EUROBEAT series of compilations took this music genre to a whole new audience: The first compilation was released in 1990, and the series has continued up to Vol. 250, with a further 500-plus related releases to date. The genre mingled with disco, club music, the motorsport scene and Japan’s “parapara” dance style, and more recently, it has been finding fresh demand all around the world, especially throughout Asia and the United States.
The storied Eurobeat music genre and the revered brand SUPER EUROBEAT have long been associated with high-speed racing, making them a perfect fit for Ogata, who is a competitor in the NASCAR Series, a massively popular racing series in the United States.
The NASCAR series is the largest such motorsport event in the US, with a history of over 70 years. It is a national series, with a total of over 90 races held on dedicated oval courses all across the States during the 10-month season from February to November. With 75 million fans worldwide enjoying everything from practice races to live televised events, NASCAR is a major sport in itself.
As a professional racer from Japan, Ogata has participated in the NASCAR Series since 2003, and is now based in North Carolina, home to the NASCAR Hall of Fame, where he competes in the Xfinity Series among others.
For this collaboration, SUPER EUROBEAT has produced and digitally released ‘RED ZONE’, a signature song created especially for Ogata by RAY HIKARI. The track was produced in consultation with Ogata and expresses his essence through music and lyrics, as a warrior behind the wheel in the rough and tough races of the NASCAR Series, and as an icon of Japanese taste and American racing.